By Admin | MY Design Group
Branding is the process of creating a strong, positive perception of a company, its services or products in the customer’s mind by combining such elements as logo design, graphic design, packaging design, and website, with a consistent theme throughout all marketing collateral. An effective brand strategy gives you a major edge in increasingly competitive markets. A strong brand will help your business differentiate itself from competitors and build a loyal customer base.
This means that customers expect that your tone of voice is the same over email, your website, customer service, and every other part of your business. You must make sure you create a consistent brand so that you provide your customers a fully-integrated united experience.
Rebranding is the process of changing the corporate image of your organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand. The idea behind rebranding is to create a different identity for a brand, from its competitors, in the market. Rebranding isn't a strategy you should pursue just because it “seems like a good idea” or because your gut's telling you to go for it. Your brand is the foundation for all your other marketing and messaging strategies, so changing it is literally going to affect everything else in your company.
Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. ... There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.
A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and by helping you acquire and retain customers. For example, in eCommerce, where new companies, and new competitors are springing up every day, an established brand can be an invaluable asset in acquiring customers and generating profits.
Regardless of whether you’re investing time and effort into crafting a compelling brand or paying no attention to it whatsoever, your business does have a brand. But, it may be completely different to how you intended to be seen.
By carefully developing your brand through stories, relationships, marketing messages and visual communication, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship.
Good branding is strategic. A good brand has a clear focus, knows their target audience, has a defined mission, knows their competition, can identify their key values, tell their story and have a brand identity reflective of these goals, and does all of this consistently. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving those goals.
Now that you have a better idea with what branding is, it's time to ownership of your brand. . . be seen by your customers how you intend to be seen. If you're ready to build your brand contact MY Design Group and let us help tell your story, and build your brand.
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